The Laughing Cow stops smiling on cheese packages in nationwide marketing campaign
Bel Brands USA altered The Laughing Cow packaging across 4,700 U.S. stores starting Sept. 22, 2026, removing the mascot's smile in a new campaign.
Statewide
Statewide
Bel Brands USA altered The Laughing Cow packaging across 4,700 U.S. stores starting Sept. 22, 2026, removing the mascot's smile in a new campaign.
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