Trump Says He’s “Heard” About The Apprentice Reboot, Praises Son’s “Charisma” as Amazon Prime Rumors Swirl
During an April 30, 2026 Oval Office briefing, President Donald Trump commented on rumors of an Amazon Prime reboot of The Apprentice potentially hosted by his son, Donald Trump Jr., praising the original show’s success and his son’s “charisma.”
Key takeaways
- President Trump acknowledged he’s “heard” about an alleged reboot and called the original show “a tremendous success.”
- Donald Trump Jr. was praised for his “charisma,” though he has no known prior reality-hosting credits.
- Reports linking the reboot to Amazon Prime remain unconfirmed by studios or Amazon representatives.
- Current coverage relies largely on short video clips and broadcast excerpts rather than formal production announcements.
Trump’s Oval Office remarks
What happened: President Trump took reporters’ questions in the Oval Office and responded to the reboot speculation with a measured tone. He said, “Well, I’ve been hearing it,” and referenced the show’s track record before commenting on his son’s suitability.
“Look, we had a great success. Fourteen seasons, and The Apprentice was a tremendous success. So, I’ve been hearing that a little bit. So, we’ll see what happens.”
“He’s a good guy. He’d be probably good. He’s got a little charisma going. You need a little charisma for that sucker. So, we’ll see what happens.”
See the full clip and related footage of the exchange recorded by multiple outlets.
Background on The Apprentice and past runs
The Apprentice debuted in 2004 with Donald Trump as host. The format centered on business-focused contests where winners received prominent job opportunities. The series ran through multiple seasons and celebrity editions and concluded its original run in 2017 after about 14 seasons.
Why it matters: The franchise is tied closely to the Trump brand and built a large audience around business competition and celebrity judges — a format producers often view as commercially viable for reboots or revivals.
Don Jr.’s public profile and experience
Professional background: Donald Trump Jr., 48, has served as an executive vice president at the Trump Organization overseeing real estate development and acquisitions, acted as a campaign surrogate and adviser, authored books, and remains active in media and public speaking.
Reality-TV credentials: There is no public record showing prior reality-hosting credits for Don Jr.; his experience has been in business leadership, politics, and media appearances rather than hosting a competition series.
Production status and Amazon Prime rumor
Media coverage has circulated reports linking a reboot to Amazon Prime, but those reports lack confirmation from studio executives, Amazon representatives, or production partners. Current reporting is primarily based on short clips and broadcast excerpts of the president’s remarks rather than formal trade announcements.
Industry-standard steps that have not yet been publicly reported include: contract negotiations, producer attachments, pilot scripts or format documentation, casting notices, and distribution agreements.
Media coverage and what’s missing
Coverage so far amplifies the Oval Office clips and public reaction but does not identify producers, showrunners, or a confirmed distributor. Key missing elements:
- No confirmed production company or showrunner attachments.
- No announced casting, filming timeline, or pilot commitments.
- Trade press and Amazon have not issued formal statements verifying a deal.
Implications for the United States
Economic impact: A high-profile reboot on a major streamer could generate production spending, crew jobs, licensing income, and sponsorship opportunities.
Political consequences: A reboot with Don Jr. as host could blur entertainment and politics, offering a broad platform that may be used for messaging ahead of future political cycles.
Social and cultural effects: The original show was a cultural touchstone around entrepreneurship and deal-making; a reboot would test nostalgia against today’s media landscape and could intensify polarized reactions across social and cable news ecosystems.
Practical applications for viewers and industry
- Viewers should expect additional reporting before any streaming service lists the show.
- Industry watchers will look for formal greenlights, trade notices, and union filings to verify production steps.
- Local communities could see short-term employment if filming occurs in particular locations.
- Advertisers and brands should monitor announcements to evaluate sponsorship potential.
Sources and verification
- Oval Office full clip
- Related footage
- Fox News clip (6394281618112)
- Fox News clip (6394285301112)
- Short-form video coverage
Reporting notes
This article draws on the president’s on-camera remarks and short broadcast excerpts available publicly. At the time of publication, no production companies, Amazon Prime representatives, or showrunners had issued confirmations about development, casting, or distribution. Journalists will continue to monitor trade outlets and official statements for updates if the project moves beyond speculation.
